Can I Buy Your House? Pretty Please?

In the District of Columbia, Seattle, San Diego, Chicago and other markets, sales are heating up and listings are getting multiple bids. Consequently, buyers are, once again, writing letters to tell a seller what they love about their home.

Pitch letters – which typically include personal photos and heartfelt language – attempt to forge an emotional connection between the buyer and seller, with an eye toward giving the buyer a competitive edge.

The strategy worked for one couple that put in an offer on a three-bedroom townhouse in Mountain View, Calif., even though their offer was less than ones submitted by 11 other buyers. The buyer told the seller why the home was perfect for them and their soon-to-be-born first child. It struck a chord with the seller, who also has a toddler and liked the idea of the home going to someone in a similar situation.

“The market has gotten so crazy that money alone doesn’t talk,” says Redfin CEO Glenn Kelman.
















Source: Wall Street Journal (01/10/13) P. M1; Lublin, Joann S.

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